Created on 01.10

Ride the Momentum and Embark on a New Journey - The 2026 BYD Forklift Global Product Release Summit was successfully held

On January 8th, the 2026 BYD Forklift Global Product Release Summit with the theme of "Riding the Wave and Embarking on a New Journey" was held in Shaoguan, Guangdong. Mr. Bi Guozhong, the general manager of BYD Group's 18th Business Division, along with senior leaders of the division, representatives of dealers, industry associations, and media friends, discussed the new future together and witnessed the glorious moment of the launch of BYD's new forklift products.
BYD 2026 Global Product Launch event stage with vibrant lights and branding.
Ride the long wind of The Times and leapover the new journey of the mountains and rivers. In this season of renewal, BYD forklifts and all its partners gathered in Shaoguan. In this place where BYD forklifts' dreams began, a beautiful story set off again. At the beginning of this conference, Ms. Chen Liping, the sales director of BYD Forklifts, delivered a speech. Director Chen first extended the highest respect and warmest welcome to the long-term partners who have walked side by side with BYD Forklifts and the new friends who have specially come to the meeting. She also expressed her beautiful vision of expanding the territory and creating new glories together with all of you in 2026.
BYD Forklift Global Product Launch Summit 2026, Shaoguan, China.
Afterwards, Ms. Zhang Jie, the secretary-general of the Industrial Vehicles Branch of the China Construction Machinery Association, took the stage to deliver a speech and gave a wonderful sharing on the current overview of the industrial vehicles industry.
Person holding a microphone on a stage with a blue abstract painting in the background.
Secretary-general Zhang first expounded onthe current status of the international and domestic economy and the development of industrial vehicles, and analyzed the new characteristics presented by the industry under the current economic situation: The industry isundergoing profound changes driven by multiple forces. The new market environment has redefined the industry's value chain and competitive landscape. As a result, the forklift industry has entered a highly competitive maturestage. Eventually, the industry reshuffle will tend towards those enterprises that can not only solve current cost pain points but also create future efficiency value for customers. In the current period, enterprises need to break through by building core competitiveness and choose development paths based on their own circumstances to achieve the leap from "hardware suppliers" to "material handling solution partners". Finally,Secretary-General Zhang wished this release summit a complete success and hoped that BYD forklifts would continue to adhere to independent innovation,constantly enhance product value, break through in the face of changes, and lead the new energy forklift industry onto a new journey.
Stand at the forefront of the tide and embark on a new glorious chapter Next, Mr. Bi Guozhong, the General Manager of the 18th Business Division of BYD Group, took the stage to deliver a speech. Mr. Bi first thanked everyone for attending this product launch summit andstated that all of you present are the closest comrades-in-arms of BYD forklifts and the bridge and link connecting the terminal market. In thecurrent economic environment, the market is changing, demands are changing, and technology is advancing at an unprecedented pace. We are well aware that only through continuous innovation can we keep pace with The Times. Only by providing more valuable products and services can we live up to your long-termtrust and entrustment. The new product series is not only an iteration of technology, but also our systematic response to the future logistics landscape of "efficiency, safety, greenness and intelligence".
Speaker holds a microphone on stage with blue horse-themed backdrop.
This product launch summit is not only a showcase of new products but also a dialogue and oath-taking for the future. We are eager to hear your most genuine voices and valuable suggestions, and we look forward to working hand in hand with you to jointly promote these outstanding products to the broad market, build consensus, deepen cooperation and achieve a win-win future.
Gather strength and empower, share the glory together
Cooperation is the confidence for forging ahead. In the pastyear of 2025, BYD Forklifts joined hands with all of you, forging ahead in the face of opportunities and challenges, undaunted by difficulties and seizing the momentum. With quality and service, they won market recognition and achieved remarkable results. At this conference, BYD Forklifts specially awarded the Strategic Partner Award, Diamond Dealer Award, Extraordinary Dealer Award,Outstanding Dealer Award, and Distinguished Dealer Award. It also rewarded outstanding dealers who performed exceptionally well in 2025, and particularly commended five-star and four-star service providers who were efficient, prompt, standardized and professional in after-sales service. Under the witness of all the guests, Mr. Bi signed the sales targets for the New Year with several dealer representatives. This is not only a continuation of trust but also the starting point of a win-win situation. It also indicates that in 2026, BYD forklifts and all its partners will surely seize the momentum and achieve great success. Meanwhile, this conference set up a forum sharing session titled "2025 Glorious Years, 2026 Surging Forth", hosted by Mr. ZhangMinsheng, a senior expert in the forklift industry. At the same time, sixdealer representatives were invited to successively express their views and ideas on the spot and look forward to the future blueprint of the development of new energy forklifts. The wonderful sharing and exchange drew rounds of applause from the audience and also benefited everyone present a lot.
Panel discussion with executives under banners reading "A Remarkable 2025" and "A Breakthrough 2026."
Expand the scope, elevate the dimension,and leap forward to a new beginning
On the same afternoon, the BYD forklift product Release Summit grandly kicked off in Shaoguan Industrial Park. Byd forklifts led everyone into the future of technology, opening a brand-newchapter of strength and wisdom.
Forklift illuminated by bright orange lights in a dimly lit industrial setting.
At the beginning of the conference, Mr. HeZe, the R&D Director and factory manager of BYD Forklifts, delivered a speech. He stated that true strength stems from continuous technological breakthroughs. The new products unveiled at this press conference are a concentrated embodiment of innovation and professional spirit. They not only carry BYD forklifts' ultimate pursuit of "safety, efficiency andreliability", It also embodies our profound insights into industry transformation and user demands.
Subsequently, under the guidance of Mr.Jiang Yufeng, the director of BYD's New Energy Storage Application Business Department, and two product managers of BYD Forklifts, the conference releaseda series of products including the EA series, the all-new upgraded EL-Proseries, the warehouse vehicle series, sodium battery forklifts, and BYD's intelligent logistics integration products. The new series of products feature overall vehicle performance and intelligent safety control systems. From the ultimate ergonomic control experience, it has achieved an all-round leap.
This product launch summit is not merely a showcase of new products; it represents a comprehensive evolution from power to intelligence, from efficiency to ecosystem, forming an extremely powerful matrix that drives the lifeblood of modern industry.
Row of forklifts on a lit stage, showcasing industrial innovation.
Robotic vehicle showcased on a stage with audience and digital displays.
After the grand launch of the new product series, all the attendees went to the test drive area together to experience the hardcore strength and powerful performance of the new products in person.The complete product matrix and detailed introduction on the spot left a deep impression on everyone. Subsequently, the guests visited the factory, closely exploring the meticulous process of the new product from research and development to mass production, making every trust traceable.
Win at the start and set off anew
Among a thousand sails racing, only the brave will prevail. In the fierce competition, BYD forklifts stand out with their strength. Unafraid of the high winds and rough waves, when sustainable development has become a global consensus, BYD forklifts, riding on the strong wind of green manufacturing and industrial upgrading, have become a firmleader. This stems from the core technological support of BYD's entire industrial chain, as well as its unwavering pursuit of superior quality, and even more so from the sincere friendship of mutual success and joint progress with all partners.
Break through bottlenecks through innovation and traverse cycles through value. In the surging tide of The Times and in the brand-new year of 2026, BYD forklifts will continue to work hand in hand with all of you, seize the momentum and forge ahead together to achieve the next glorious chapter!
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